Gorillaz launch Microsoft's Beta version of Internet Explorer 9 in London tonight. A new Web browser Beta version launch to a might be typically aimed at a techy audience, Microsoft administrator made clear they wanted the entertainment sector to take benefit of what IE9 Beta can do.
Ashlef Highfield is managing of director and VP, consumer and online U.K, he said "I would argue the Web has not reached its potential as a creative medium, an entertainment medium".
The firm says that IE9 makes the Web feel like a native Windows application and is faster, cleaner and a richer experience than rival browsers. Highfield added "We want the browser to melt away".
Gorillaz has take advance knowladge of microsoft and asked them to they made an online experience that would showcase the potential of the Web when viewed through Internet Explorer 9 Beta. Gorillaz has creation a cartoon member Murdoc showing off his 'Microsoft employee of the month' status and discussing the benefits of the browser with a geeky cartoon character, 'Mike O'Soft.' Rafael McDonnell, EMI Music's senior VP for brand partnerships, licensing and synchronization - Europe, in a statement thay are said "Gorillaz are renowned that the around the world for their probably people for innovation in music, visual concepts and animation."
"This partnership with Microsoft showcases Gorillaz' creativity and innovation and is a great example of how we can bring artists, music and brands together."
